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October 07 Businessexcellence 1 Editor’sletter EDITORIAL Editor In Chief Martin Ashcroft DESIGN Production/Creative Director Zachary Smith PUBLISHERS Business Directors Andy Kerr Andy Turner BUSINESS Director of Editorial Research Scott Mason Sales Managers Sean Brett Jim Coughlin Senior Editorial Researchers Tim Conlon Jennifer Flynn James Rose Administration & Operations Kathy Toomey Subscriptions Infinity Media LLC 100 Cummings Center Suite 246C Beverly, MA 01915 Tel: 978 232 9284 Fax: 978 560 0999 Businessexcellence ACHIEVING The five foundations of business excellence that this magazine promotes (strategic management, operational excellence, customer focus, supply chain and infrastructure) are shortly to be joined by a sixth—green business. A Google search for “green business” yields 326 million entries. They won’t all be relevant, but it does give you an idea how popular the color has become. It strikes me as quite appropriate that green should also be the color of money in the United States. Green is big business. The noble objective of building green or operating a business with an eye to sustainability is to benefit the environment. But few businesses can afford to be altruistic in this fiercely competitive global economy. Not until green business earned recognition as a competitive advantage did the bandwagon begin to get crowded. Whatever sector you are in today, however, if you do not have green somewhere in your business plan, you’re a dinosaur. One of the main thrusts of the green movement is saving energy, for the benefit of the planet. Not only that, but we are too heavily dependent on oil from a politically unstable part of the world. As energy is expensive, this particular shade of greenness should be a no-brainer. As an example, a recent report by the US Environmental Protection Agency said the energy consumption of servers and data centers has doubled in the last five years. Data centers now account for 1.5 percent of all US electricity consumption. No surprise then, that Hewlett Packard, Dell, Intel and Microsoft, among others, are involved in initiatives to improve the performance of hardware. Every business should look for ways it can conserve energy and improve its green credentials. It’s not just about the feelgood factor, although that should not be ignored. If being green also helps you to attract and retain employees, become a preferred supplier, and reduce costs at the same time, it’s just good business. Read about it in future issues of Business Excellence. Greenfever