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36 Businessexcellence October 07 The exact balance sheet value of a prestigious address is probably impossible to calculate, but as an intangible asset, One Broadway is priceless. It seems entirely appropriate, too, that it should house the New York offi ce of Kenyon & Kenyon LLP, a law fi rm concerned with the protection of intellectual property, another intangible with an even greater impact on a company’s fortunes. Considered to be New York’s fi rst skyscraper, overlooking the Statue of Liberty in New York Harbor at the confl uence of the East and Hudson Rivers, One Broadway has been home to Kenyon & Kenyon since 1981. Although the fi rm was founded over 100 years before its move to One Broadway, “we’ve been downtown Manhattan for the entire history of the fi rm,” says chief administrative offi cer Gwen Bey. “We’re recognized as a downtown fi rm. It’s a prime location, and it’s very convenient to the courts and for our clients. Our other two offi ces in Washington, DC and Silicon Valley are also strategically located for our clients and near the courthouses and other key government agencies.” Founded in 1879 to protect the pioneer patents and inventions of the electric light and power industries, Kenyon & Kenyon is extremely proud of its history. Kenyon’s plans to celebrate its 130th anniversary in 2009 include educating the public about the fi rm’s historic connection to America’s industrial growth in the late 19th and early 20th centuries. As the oldest intellectual property fi rm in the country, its landmark cases date back to 1893, when William Houston Kenyon and his then partner William C. Witter represented Heinrich Goebel in a challenge against Thomas Edison’s patent on the light bulb. As other inventors began to improve designs or introduce new ones, the need for expertise in patent protection multiplied. The specialist intellectual property law fi rm was in Gwen Bey, chief administrative offi cer of intellectual property law fi rm Kenyon & Kenyon LLP, tells Martin Ashcroft how the fi rm is leading the profession into the 21st century with a pioneering approach to administration as well as law Pioneersofthelaw

October 07 Businessexcellence 37 high demand as America entered the 20th century and the Industrial Age. In 1922 William Houston Kenyon Jr., son of one of the fi rm’s founding partners, formed and became the fi rst president of The New York Patent Law Association, an organization which evolved to become the New York Intellectual Property Law Association in 1993. Kenyon & Kenyon has a prestigious reputation to match its address, and is rightly proud of its heritage, but no fi rm prospers by relying entirely on its reputation. Prestigious clients have continued to use the fi rm’s services, including pro bono client Muhammad Yunus of the Grameen Bank, winner of the 2006 Nobel Peace Prize, and some of the world’s best known companies such as Mattel, SAP, Sony, Teva Pharmaceuticals, Toyota and Wal-Mart. The fi rm now provides litigation, prosecution, licensing and counseling services relating to patents, trademarks, copyrights, trade secrets and related matters, such as unfair business and unfair trade practices. It is currently ranked in the top three tiers in patent prosecution and litigation as well as trademark prosecution and litigation in major international rankings such as Managing Intellectual Property’s World IP survey and the Legal 500. The fi rm’s practice groups are organized by industry and demographics into life sciences, electro-mechanical, patent prosecution, trademark, copyright and design, and international trade. There is also a European Practice Group and an Asian Practice Group, refl ecting the fi rm’s signifi cant business in these geographic areas. More than 40 percent of its revenues are from outside the United States. Kenyon & Kenyon began at the intersection of cutting edge technology and the law, and there it has remained through all the advances in technology over the intervening years that have generated exponential growth in intellectual property affairs. Kenyon’s expertise has extended across the board, wherever patents have been created, into industries as diverse as biotechnology, chemicals and materials, electrical and computer, automotive and aerospace, interactive entertainment and publishing, to name a few. But why restrict itself to intellectual property when there is a whole world of law out there? “We don’t want to be a general practice fi rm. We have been successful for almost 130 years as a full service intellectual property law fi rm and plan to continue with the same focus.” says Bey. “There’s a big difference in the nature of the work, and the Kenyon&Kenyon Océ Business Services provides fi rms like Kenyon & Kenyon with advanced document process management and electronic discovery services. Working with Océ, Kenyon & Kenyon increases effi ciency by maintaining more copy volume on-site rather than sending jobs to external vendors. Océ installed new equipment, provided a high caliber staff, and initiated procedures that are streamlining Kenyon & Kenyon’s document management processes. Océ Business Services