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September 07 Businessexcellence 41 Nationally recognized architecture, engineering, interior design and planning firm EwingCole has built a reputation for understanding its clients’ business. Keith Regan speaks with president John Gerbner about designing for success EwingCole Designing for success When it designed the Hospital for Advanced Medicine, a new $100 million surgical and clinical care facility on the campus of Geisinger Medical Center in Danville, Pennsylvania, EwingCole designed the hospital rooms to offer maximum flexibility. Rooms can be used for intensive care, for step-down care and general medical care beds. The result is more flexibility and greater efficiency for the hospital and for patients, and improved safety since they don’t have to be moved as often. Philadelphia-based EwingCole has experienced strong organic growth in recent years, with annual revenue doubling since 2000. A key reason for this expansion is that they understand their client’s business and use their 45-plus years of design experience to create buildings that increase their clients’ success. “A key component of our design excellence is for us to be experts and know our clients’ businesses,” says President John Gerbner. “If we do our job right, our buildings can help a client’s bottom line. We can help them to achieve success.” A similar approach was used when EwingCole designed Citizens Bank Park, the new home of the Philadelphia Phillies, the city’s Major League Baseball team. EwingCole designed the playing field to be sunk below street level, giving fans a full view from the time they enter the park. The stadium was also designed to offer views of the on-field action from everywhere in the park, including the concourse areas where concession stands and other fan amenities are located. “Fans are always able to watch the action,” notes Gerbner, “even when they go to get a hot dog or beverage.” The result is an increase in food and beverage sales at the park and a happier fan base.