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May 07 Businessexcellence 41 “We target places where they are looking for value” Browning notes that the company’s director of quality Tanya Cook, was recently selected as an inspector for the Malcolm Baldridge Award from the National Institute of Standards and Technology. The company has a less than one percent internal spoilage rate, which Browning calls “extremely low for any printing operation, even without the added complication of printing checks.” Added services also help Custom Direct boost its bottom line. Related products range from self-inking stamps to organizers and checkbook covers. The company also has a patent application pending for its EZ Shield check fraud protection system. Though banks are required to reimburse customers for fraudulent checks, the fi rm’s system dramatically speeds up the process of recovering lost funds. Check fraud was the source of more than 255,000 complaints to the Federal Trade Commission in 2005, Browning notes, with the average victim experiencing more than $1,400 in losses. “We work to get money back from fi nancial institutions, which can take some time, and we cover things like legitimate checks that bounce. It’s one of things that can give peace of mind and make life a little easier,” says Browning. “That’s another part of the value we offer our customers.” Custom Direct