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January 08 www.bus-ex.com 57 It’s not often you encounter a company that is happy with revenues 50 percent down on six years ago. But Dale Moser, chief executive officer of Coach USA, is quite happy. “Our revenues are half what they were but we’re more profitable,” he said. For over a year after 9/11, air travel was significantly down and passengers looked for other methods of transportation. Rather than leap on what would probably be a temporary phenomenon, Coach USA took a more considered view. “We reassessed our business segments and looked at the operation from a more cyclical standpoint. What we did was ‘rightsize’ Coach USA—we took a step back and made it into a more manageable company. We disposed of certain segments and focused our attention and assets on the more reliable sectors, those that were already profitable, and made them more so.” Coach USA is owned by UK-based Stagecoach plc, one of the world’s largest bus operators. It created the American organization through acquisition of a number of smaller operators across the country, including some longestablished names that continue today including Butler Motor Transit in Pennsylvania; New York operator, Community Coach; Pittsburgh tour operator Lenzner Coach Lines; and deluxe coach tour operator Mountaineer Coach, of West Virginia. Coach USA’s area of operations is focused on the US Northeast and Midwest. “Our commuter and transit bus operations in New York and New Jersey transport around 400,000 passengers in and out of Manhattan each day,” said Moser. “We also operate commuter services in Chicago, Milwaukee and other cities and our scheduled airport services go into Newark, NJ, and O’Hare and Midway airports in Chicago. The important education sector is engaged in contract work to provide shuttle services on and around college and university campuses, and operates over 800 yellow school buses, primarily Coach USA is growing profitability through focusing on core services and delivering customer satisfaction. CEO Dale Moser spoke to Ruari McCallion CoachUSA Top coach