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May 08 www.bus-ex.com 111 SeverCorr In November 2005, SeverCorr broke ground on the much-anticipated steel mill facility in Lowndes County, Mississippi, that would redefine the way steel is manufactured and delivered in the US. Just two years later, with the price of steel steadily climbing, Phase I of construction is mostly complete and the plant is operating at 80 percent capacity. “We are America’s next generation of steel,” said CEO John Correnti. “We are redefining the industry. You can see it in our equipment—an electric arc furnace complimented by integrated finishing equipment like nowhere else in the world. You can see it in our customer partnerships—customers located right next to us, changing the distribution channel. We are doing things differently.” SeverCorr is reinventing the way steel mills service their clients. Instead of producing steel and shipping it across the country to client production sites in regular intervals, SeverCorr has taken a turnkey approach by finding a 1,400-acre swath of land for not only its own production facility but those of its preferred customers. Through this approach, delivery costs are drastically reduced and delivery delay is virtually non-existent. New Process Steel is one such client that has put down roots at the new SeverCorr mega-site. Headquartered in Houston, New Process specializes in flat rolled steel distribution, processing, and manufacturing. “An alliance with SeverCorr is an opportunity we just couldn’t pass up,” said Bob Proch, chief operating officer of New Process. “We SeverCorr is a brand new steel company that is transforming both the manufacture and the philosophy of the southern steel industry. Kate Sawyer reports Forging thefuture