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just taking advantage of the fact that we’re moving water back and forth anyway, so we might as well install turbines to generate power with it.” On the other side of the coin, California is known for its environmental and conservation leadership, and the Water Authority has issued a “20 gallon challenge” that encourages citizens and businesses to cut usage by 20 gallons per person daily, and it’s supported by billboards and media ads. The effort seems to be working though, he says. “I’d say that water conservation isn’t quite part of our culture here yet, but dry seasons are forcing the issue. Every time it rains, we issue a news release asking people to turn off their irrigation systems.” As San Diego County grows in population, its Water Authority continues to develop other water sources, toward ensuring a reliable, constant fl ow. percent of our water, but we learned our lesson being so dependent on one source. Currently we get about 76 percent from the MWD, and our intermediate goal is to reduce that to 45 percent by 2011. Poseidon Resources is constructing a desalination plant at Carlsbad for a target date of 2011. We’re also investigating the possibility of an additional desalination plant. Although the cost of desalination has been relatively expensive compared to routing water from northern rivers or storing rainwater in reservoirs, it has been continuously dropping in price over the years— and the Pacifi c Ocean is a reliable source.” The Water Authority has commissioned two hydro electric plants to generate electricity that it can sell and is constructing another. It’s made arrangements for the local electricity provider, San Diego Gas & Electric Company, to buy it. “We’re SanDiegoCountyWaterAuthority 96 www.bus-ex.com May 08

May 08 www.bus-ex.com 97 international capabilities, Koch Companies has grown and changed dramatically. Some things, however, remain the same. One of the business lines at Koch (pronounced “cook”) remains those same hardware products it was founded on, and KochCompanies As Keith Regan learns from director of operations Mark Davis, Koch Companies remains a family business and treats its customers and employees accordingly From its roots as a local distributor of chain, cable, and other hardware products in the 1950s to its status today as a diversified transportation and logistics concern with a 48-state truckload carrier division, a truck leasing division, and Drivingforward