False Register today at europe. gartner. com/ de17 Tutorial A: Technologies of Business Process Management and Business Rules Management Leading enterprises are jointly embracing the technologies behind Business Process Management ( BPM) and Business Rules Management ( BRM). In combination, BPM and BRM technologies are more valuable than either is alone. This session will introduce these technologies and will guide you to greater business process improvement project success. Marc Kerremans, Gartner Tutorial B: The Consumerisation of IT – Coming, Ready or Not! Individuals are increasingly making their own technology decisions in both their personal and business lives. Social networking, global communications, and the influx of digital natives are changing the nature of interactions between enterprises and their customers, and governments and their constituents. Stephen Prentice, Gartner Tutorial C: Articulating the Business Value of Information Security As IT budgets continue to tighten, it will become increasingly difficult to justify information security expenditures. This presentation shares practical models and techniques for communicating the benefits of strategic and tactical security initiatives. Tom Scholtz, Gartner Tutorials Case Studies Additionally, the agenda will feature a series of high- profile end- user case studies, with presentations from Basler Versicherungen, bwin Interactive Entertainment, Credit Suisse, E. ON, Fraport, Schweizerische Bundesbahnen and Vodafone as well as a career advice session held by Kienbaum Executive Consultants. Summary in English

False 18Register today at europe. gartner. com/ de Developing an Enterprise Architecture Strategy: Renovating the Application Landscape through Application Integration The complex task of application landscape modernization strongly requires a “ main theme” for successful execution. Very often, the deployment of technologies for application integration is the main trigger for changing application landscapes. This case study material will show how important it is to follow a methodology- based approach for streamlining the process when developing application strategies. Axel Jacobs, Gartner The Business Case of Business Applications Gartner client inquiries on business applications are often around the business justification of IT investments. End- users are becoming much more interested in how to drive value from their applications. Clients are interested in seeing what kind of ROI assessments they should be doing and how the investments link to their strategy maturity models. Christian Hestermann, Gartner SOA and BPM – Together for Better Business Value The link between SOA and BPM is clear, so why are so many organisations not leveraging it? To get the best business value out of SOA and BPM, they should be aligned at several levels: architectural, organisational, and technological. Marc Kerremans, Gartner Benchmark Your Enterprise Architecture Capabilities: EA Future State Content Review in Practice Every IT- related investment decision should be evaluated against the requirements and principles of the future state architecture vision. In order to have a solid foundation for decision- making, it is important to keep EA future state content always up- to- date. Case- study material will show that a formal “ health check” helps assure that architecture capabilities are aligned with the organization's needs. Axel Jacobs, Gartner Innovation and Transformation Through Radical Cost- Cutting Some large enterprises are changing their strategic approach to IT by allocating a lower proportion of corporate revenues to it. We believe this emerging trend could usher in a new era, redefining the rules for IT investment as well as IT performance. Mark Raskino, Gartner The Master Data Management Scenario There is confusion in the market about what MDM is. Vendor hype is at frenetic levels and users, charged with improving business performance and increased agility, innovation, and compliance, are unclear where MDM fits in. Christian Hestermann, Gartner Track 1 Track Sessions Track 2 Summary in English The Data Center as a Living Organism The need for data center space has increased by 5%- 10% a year, moving the topology towards large, centrally managed data centers. These developments have resulted in fewer " mega data centers" running out of floor space, housing power hungry equipment, pumping out a lot of heat. Philip Dawson, Gartner A Practical Approach to Integrating Operations Management Tools Three different technologies have emerged that can integrate the diverse tools that support operations management tasks and processes: MDBs, RBA engines, and cross-domain ECA platforms. Effective functional choreography will require an integration strategy based on all these technologies. Will Cappelli, Gartner Integrating the Transformation of Business and IT: Charting the Winning Course Business and IT transformations are interacting faster but technology- centric operating models dominate IT organizations. Leading enterprises already create “ right models for the right times” to thrive on accelerating change. We reveal how winners create new value with strategies that integrate business and technology and by adapting their IT organizations and skills. John Mahoney, Gartner Virtualization Changes Virtually Everything Virtualization is a fundamental change in your IT architecture; your processes for planning, deployment and management; how your IT staff work, and how IT customers use IT; the agility of IT; how and what you pay for. Technology, processes, culture and business models will all change as you virtualize. Philip Dawson, Gartner Do All Roads Lead to the Configuration Management Database ( CMDB)? Configuration management's role in IT operations has broadened from its roots in assuring the right software is installed on PCs and servers. While it continues to manage and execute automated changes, it has evolved as a core technology behind compliance initiatives. Will Cappelli, Gartner