October 08 www. bus- ex. com 119 Air Serv While the company sees many opportunities to expand into new markets and provide additional services to airline customers, Air Serv also believes its approach to managed services can translate to markets outside of aviation, such as the private security and cleaning industries. " Leveraging the capabilities of demand forecasting, staff planning, people development in low wage categories and revolutionary mobile workforce technologies across other non- aviation verticals is in our power alley," says Hough. Along the way, Air Serv's overriding philosophy has been to provide its employees with rewarding and satisfying jobs. " That is our real passion," Kreuzkamp says. " Hundreds of thousands of Americans no longer have the opportunities they once had in the manufacturing and service industries now offshored in China and India. We reach out to these individuals with an eye toward offering stable employment today and the training and growth opportunities to develop meaningful long- term careers tomorrow." As a testament to its approach and values, many of the company's fi eld managers started as wheelchair attendants and cabin cleaners and have since moved up through the company over the years. " Our competitors mistakenly believe that lower- skilled workers are fungible," Kreuzkamp says. " Within our environment and culture, these individuals fl ourish, especially when they realize the opportunities in front of them. By making our operations as effi cient as possible, we will continue growing and generating greater opportunities for our employees. That's exciting."

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