October 08 www. bus- ex. com 141 AmeriCold Logistics technology to " overlay" its network with others to dynamically optimize routes and deliveries on a daily basis. The software application looks to combine lanes and offer carriers additional routes beyond their fi rst tender when a subsequent lane is in close proximity to the fi rst route destination. " The carriers and the customers are all part of this solution," he says. " For example, if I have a shipment out of Atlanta bound for Philadelphia, it looks at everything that's scheduled out of the Philadelphia region the day the Atlanta shipment arrives in Philadelphia. It creates a unique offering in the marketplace with both short- and long- term benefi ts for the carriers because they're running fewer empty miles, and that feeds directly back to the customer in lower cost. We're already moving 15 to 20 loads a day in this manner, and the volume is growing each month. We've already mastered how to handle the diffi cult tasks tending continuous moves as well as daily fi nancial resolution to the carrier base. It's simply fi nding the most effi cient way to move the product based on the network of movements each day." Many of AmeriCold's customers are going global, and this is causing their food logistics provider to think the same way. " I think the next major move we make will probably be into the international arena," says Bryan. " We're already looking beyond the traditional US- centric model." As the supply chain increasingly reaches out across the globe, infrastructure between the US and key international markets will be a target, he says. " We're already there for you" is AmeriCold's slogan— a slogan that may soon have to be translated.