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October 08 www. bus- ex. com 1 EDITORIAL Editor In Chief Martin Ashcroft mashcroft@ bus- ex. com Managing Editor Bud Sadler bsadler@ bus- ex. com DESIGN Production/ Creative Director Zachary Smith zsmith@ bus- ex. com PUBLISHERS Business Directors Andy Kerr Andy Turner info@ bus- ex. com BUSINESS Director of Editorial Research Scott Mason smason@ bus- ex. com Director of Sales Sean Brett sbrett@ bus- ex. com Administration & Operations Kathy Toomey ktoomey@ bus- ex. com Subscriptions info@ bus- ex. com Infinity Media LLC 100 Cummings Center Suite 243C Beverly, MA 01915 Tel: 978 232 9284 Fax: 978 560 0999 www. bus- ex. com Businessexcellence ACHIEVING Climate change is the defining issue of our time, says Wayne Leonard, chief executive of Entergy Corporation, in my interview with him for this magazine. And who can disagree? Our pages are once again brimming with sustainability initiatives, LEED- certified green buildings, reduced carbon footprints and energy efficiency programs. In our cover story, Sue Cischke of Ford Motor Company describes Ford's development program for vehicles with reduced greenhouse gas emissions, and its research into alternative transportation solutions for the future. Bill Johnson of Alliant Energy tells us about two new hybrid generating plants the company is building to take advantage of sustainable fuels like switchgrass and corn stover. Healthcare and other institutions planning new facilities ( and the contractors they employ) are working hard to incorporate energy saving initiatives in their buildings. Yet here's the conundrum. Despite all these efforts, domestic demand for electricity in the United States is expected to rise by 40 percent in the next 20 years— and electricity generation is the single greatest contributor to greenhouse gas emissions. Although experts never seem to agree on the details, we all know we cannot continue to pump greenhouse gases into the atmosphere at the current rate without eventually choking ourselves to death— and although every little bit helps, it only helps a little. As chief executive of an electricity generating company, Wayne Leonard is a self confessed greenhouse gas producer, but he has a deep interest in climate change, the insight of an insider, and some rather forthright views. Coal is the biggest problem, he says, and although there are viable alternatives ( Entergy itself owns and operates nuclear power plants, for instance), there are too many coal reserves in the world to expect countries to close down coal- fired power plants. If we can't give them up, he says, we must clean them up— and governments must help. Read his compelling arguments on page 22 of this issue. burningissue Editor's letter A