64 The low expectations of prevention campaigns and structural change of sexual culture in Africa is alarming. The pressure the disease applies to medical care is thought be an inhibitor for improvement. A new epidemic is expected to emerge, where HIV occurs together with the hepatitis C virus ( HCV). This co- infection will lead to an increase in the mortality rate on the continent. Already the effects of this epidemic can be seen on a large- scale, and prevention of it is thought to be nearly impossible. Intensive prevention campaigns have been shown to work in several countries ( for instance, in Uganda where the percentage of infected people dropped by 15%). However, they don't seem to have taken hold in the continent throughout. The cause for this problem is a complex mix of illiteracy, culture, the position of women in society, religion and poverty. Prevention is difficult, but essential. A continent on the move: 5. A distorted society Map of Africa coloured according to the percentage of the adult ( ages 15- 49) population with HIV/ AIDS.

65 The 7 habits of a highly effective African Continent: • More and more regions are becoming well connected to the global economy. • The resilience of the African is huge. • Growth in Africa has been higher than expected for several consecutive years. • Youth is extremely motivated ( they are non- lethargic, generation Cheetah) • Woman are the basis of stability and progress, they are the drivers of the African future. • Slowly growing middle- classes developing in the economy, and the start of educated/ formal SMEs. • Intellectual capacity of the African is quite high, and there are good universities. A continent on the move: The Power of African society Haile Gebrselassie, Alek Wek, Mark Richard Shuttleworth