3 Register Now and Build Your Agenda at europe. gartner. com/ soa Gartner Opening Keynote: SOA Health Check: In Tough Times Reconsider Everything, Evolve, Enable Change Despite SOA adoption being the highest in Europe ( nearly 70% of European organizations), few companies master the art of building SOA, and the more difficult art of using it to a company's advantage. In times when it is absolutely vital to prove the value of every initiative, this session will introduce the content of the summit and start unveiling how SOA can contain costs, get more out of your existing assets, exploit discontinuities in the market, and simply ride a disruptive innovation wave. • How tough are the times we live in? • What value does SOA bring to the rescue, and how do you measure it? • Why and how does SOA help? Paolo Malinverno, Gartner Gartner Closing Keynote: There is Life After the " Perfect Storm": Technology Trends to Watch Even the worst recession in decades will eventually finish and enterprises will enter a new cycle of growth. But meanwhile the " Perfect Storm" will have changed everything in business and IT. The economic and social implications of the profound transformations we are going through are still unknown, but one thing is certain: IT will be asked to support new business models, new regulations and new ways of managing relationships. As they help the business side of the house " tighten the belt", savvy IT departments will have to prepare for the next wave of change by rethinking their application infrastructure strategy. • What will be the key business and IT challenges hatched up by the perfect storm in the economy? • How will the application infrastructure middleware market look in five years? • What are the key technologies that will enable organizations to quickly start over as soon as the economic uproar has subsided? Massimo Pezzini, Gartner Executive Keynote: bwin Raises the Stakes for Online Poker with SOA Europe's No. 1 online gaming provider has built its poker platform empowering 25 international poker operators to implement unique white label/ SaaS solutions. " Next Generation Poker" ( NGP) has accomplished platform decomposition and modularization unsurpassed on the market. It is built on a single underlying poker integration platform based on SOA and EDA architectural best practices. This foundation supports an increasing range of multi-national regulatory gaming requirements enabling various integration scenarios for large scale cost efficiency. Key principles include functional decomposition, environment abstraction, encapsulation of core business logic, flexible packaging and first class operational excellence. These efforts have increased the scaling capability of the IT organization by a factor as well. bwin's business strategy is to promote bwin gaming brands ( bwin. com, bwin poker, bwin. de, bwin. it, etc.) to its 13 million registered customers, as well as building strong IT platform capabilities for gaming operators. The strategy is supported by an IT organization of 600 staff, including 300 Java and . net application developers. Dr. Thomas Kiessling, Chief Technology Officer, bwin Gartner Open Research Meeting Gartner Open Research Meetings are lively affairs, with direct and sometimes wild exchanges of ideas and perspectives: come and listen to ( or, if you have a strong opinion, challenge!) a dozen Gartner analysts debating live three provocative assumptions related to the summit topics. Don't be surprised if the interactive dialogue opens a few eyes, bringing new and important ideas to the forefront. The SOA & ADI Analyst Team End- User Case Studies The Summit features several end- user case study presentations from senior IT and business executives from leading organizations from various industries and countries. The case studies bring the practitioners' own valuable experiences to the audience and highlight the technologies and solutions adopted in their own environments, as well as a description of strategy and approach, choice of technologies, mistakes to avoid and how to measure success. Keep updated as the case studies are added to the agenda — see europe. gartner. com/ soa Plenary Sessions PPractical Guidance: We understand your need for tactical information you can action straight away. Please look out for sessions marked with a " P" icon for content focused on How To, Do's and Dont's and Best Practices. GGartner Vision: Business and technology leaders turn to Gartner for strategic insight, market overviews and information on upcoming trends. Sessions with a particular focus on visionary thinking are marked with a " G" icon.

4Register today at europe. gartner. com/ soa Track 1 The Business and the Governance of SOA Nowadays and more than ever, embarking on an SOA initiative requires careful evaluation of business benefits, prudent planning and staffing and the appropriate level of governance. Discover how to frame SOA to hit business value in the context of a broader application strategy, how to coordinate SOA with Enterprise Architecture, how to align business and IT, how to tackle the relevant organizational and governance challenges and how to derive value for the most advanced architectural approaches such as events processing, BPM and multienterprise B2B. Summit Agenda Presented by both Gartner analysts and invited guest speakers these sessions offer the very latest topical updates and actionable insights on the subjects most critical to your organizational development and innovation. Business Alignment in a SOA World Business alignment is a perennial challenge for IT, and it's getting even harder now that different business areas must rely on shared capabilities enabled by SOA, extensive integration, and enterprise portals. And for many organizations, the business is independently pursuing solutions ( e. g. Software as a Service), or are able to create solutions using models and mashups. • Examine critical elements of business alignment • Provide a method to assess business alignment across application disciplines • Introduce a framework to achieve greater unity. Susan Landry and Anne Lapkin The Evolving Market for BPM Technology — The SOA Connection Many BPM disciplines ( such as discovery, analysis and performance management) are best supported by BPM technology. Competence in these skills must become engrained in the work habits of business professionals. Today's Business Process Management Suites ( BPMS) represents state- of- the- art technology for business managers to explicitly manage daily operations, leveraging an enterprise business process platform ( BPP). One of the four use cases that the products support is ' redesign' for a process- based SOA. • Who will be BPMS leaders? • How can users leverage today's BPMS technology for tomorrow's BPP? • How will BPM and SOA evolve during the next five years? Marc Kerremans If You Had an Application Strategy, What Would It Look Like? The typical " de facto" application strategy approach works in a slow- changing environment, but cannot support today's radical and rapid changes needed for SOA, BPM and advanced integration. Organizations need to build a coherent, modern, vision- focused strategy, but few know where to start and how to craft the right objectives, structure and content. This session will present a framework for constructing a modern application strategy, and will provide practical advice on how to create and evolve one. • What is an application strategy, and how do you know you need one? • How do you create an application strategy that will evolve? • What do you need to do to bring the strategy to life in day- to- day practice? Susan Landry Riding the SOA Tiger: Practical Governance for SOA OK, governing an SOA is difficult. OK, if you don't govern the growth of an SOA, it will degenerate and implode. But practically, what needs to be done to govern an SOA? Come to this session to learn which governance processes should be put in place, which roles should act in them, and get a hands- on, practical, down- to-earth guide to put just enough reins on your SOA Tiger, and steer it firmly towards business value. • What does a SOA governance process look like? • What roles are needed in an IT organization to run SOA Governance processes properly? • What are the most fundamental SOA Governance processes to put in place? Paolo Malinverno Achieving Excellence with EA — the Present and Future of Enterprise Architecture Life has never been more challenging than it is for enterprise architects today. One the one hand, enterprise priorities are changing so quickly that it's hard to keep up. On the other hand, the opportunity to deliver value has never been greater. In this presentation, we'll explore the behaviors of leading EA programs that are delivering value to their enterprises in the current challenging climate. We will define how you can leverage the best practices to increase value delivery in your own organization. • What is the current state of EA? • What are the key indicators for enterprise architecture maturity? • What are leading EA programs doing today that will be in the mainstream tomorrow? Anne Lapkin What's Between You and the Cloud — Multienterprise SOA Governance Whether exploring the Cloud for B2B integration, or extending Web services, interoperability across domains continues to be a challenge because of various security, management, and visibility issues. The methodologies ( ICC and CoE) and technologies ( service registries and policy enforcement) associated with SOA governance will allow companies to successfully interoperate in a well managed, value- driven way. This presentation will reintroduce the notion of B2B Web services and SOA, present the challenges involved, and examine how various vendors are developing and delivering technology to fulfil promises made a decade ago. • How will companies share their internal services and applications with their business partners? • Which emerging and existing technologies will enable this style of service- centric multi- enterprise collaboration? • Which vendors currently offer software and services for service- centric multi-enterprise collaboration? Frank Kenney G GGP G P