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Martin & East I n just about a year's time, the fi nest footballers on earth will take the attention of the world to South Africa. Each of the country's principal cities is pouring huge amounts of effort and resources into new infrastructure in the hope that they can receive some of the kudos that came to China for its staging of the Olympics. In this respect, Cape Town already has a head start. It's one of the most beautiful cities in the world, but it will soon have another attraction in the form of a brand new 68,000- seat stadium not far from tourist destinations at the city center and the historical waterfront. After the games are over, 55,000 seats will remain permanently, while corporate suites will be retrofi tted in the released space. A key part of the construction community working on Green Point Stadium is one of the oldest construction companies operating in the Western Cape. Martin & East was established in 1950 as a general building contractor. Two years later, the quality of its work was recognised by being accepted into the Master Builders Association, to which it still belongs. On the whole, though, Martin & East is today known for its civil engineering construction work, undertaking major road surfacing and building projects. When the fi rst game kicks off in June 2010, everybody at the stadium will one way or another have Martin & East to thank. Dozens of extra planes arriving at the airport will be parked on new aprons built by M & E. Arrive in Cape Town by car and you'll almost certainly use one of two new link roads built by the company. To get to the stadium you'll need to drive along a newly resurfaced Granger Road Boulevard. Alternatively, two new bus routes have been built to ferry spectators to the games. All this is in addition to the three billion Rand contract it has had to provide all the earthworks at the stadium as well as laying the hundreds of thousands June 09 www. bus- ex. com 29 WorkerBEEs Redressing some of South Africa's past inequalities can be rewarding both socially and economically, as Dan Bailey learns

30 www. bus- ex. com June 09 of paving stones spectators will wander over. If your team gets knocked out of the tournament, you can always play a round of golf on the new course built to replace the old one where the Green Point Stadium now stands. Over the years Martin & East has developed a wide range of interests and skills, forming additional companies to perform specialist work. For example, Zebra Bituminous Surfacing was established in 1984 to provide asphalt services. Tiffany Construction opened up in 1996 building up- market houses. Isidima Civils, on the other hand, is an empowerment company where the HDI staff from the group own 100 percent of the shares. For businesses to do well in South Africa, they need to take heed of the country's Black Economic Empowerment ( BEE) policy, which is described not simply as a moral initiative to redress the wrongs of the past but as a pragmatic growth strategy that aims to realise the country's full economic potential.