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30 www. bus- ex. com June 09 of paving stones spectators will wander over. If your team gets knocked out of the tournament, you can always play a round of golf on the new course built to replace the old one where the Green Point Stadium now stands. Over the years Martin & East has developed a wide range of interests and skills, forming additional companies to perform specialist work. For example, Zebra Bituminous Surfacing was established in 1984 to provide asphalt services. Tiffany Construction opened up in 1996 building up- market houses. Isidima Civils, on the other hand, is an empowerment company where the HDI staff from the group own 100 percent of the shares. For businesses to do well in South Africa, they need to take heed of the country's Black Economic Empowerment ( BEE) policy, which is described not simply as a moral initiative to redress the wrongs of the past but as a pragmatic growth strategy that aims to realise the country's full economic potential.

objective that calls on fulfi lling the potential of all people and communities throughout the country. It acknowledges that there is still a wide racial divide between rich and poor, which is not likely to create a socially or politically stable populace. However, BEE is not merely affi rmative action, hoping to redistribute the wealth of the country. Rather, it is a growth strategy, targeting inequality amongst sectors of the population. Martin & East is a committed advocate of empowerment. As well as providing employment for a thousand hourly paid workers, it also helps gifted students make the best use of their talents. Skills shortage is addressed by sponsoring 35 school students per year for maths and science, while 40 university technology students are sponsored each year. To demonstrate that this is not just window dressing, it's useful to know that three current company directors were trained through this program 20 years ago. - Editorial research by Robbie Hodgson In the decades before South Africa achieved democracy in 1994, the apartheid government systematically excluded African, Indian and coloured people from meaningful participation in the country's economy, creating not only much poverty and suffering but also a profoundly sick economy, with GDP growth stagnating in the 1970s. The country is now looking for an economy that can meet the needs of all citizen groups in a sustainable manner, an Martin & East June 09 www. bus- ex. com 31 " Martin & East is a committed advocate of empowerment. As well as providing employment for a thousand hourly paid workers, it also helps gifted students make the best use of their talents"