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AFS Group The company had its beginnings in 1995 when CEO David Froman brought back to South Africa a revolutionary automated fuel purchasing technology that he had seen in operation in Israel the previous year. Expansion was initially slow but really began to take off after 1999, when Froman merged with a vehicle management technology and services company run by McKenzie, which had built a strong client base and a reputation for quality service. The resulting organisation expanded very quickly supplying fuel management products to South Africa's extensive mining industry and then to various local and June09 www. bus- ex. com 83 C ontrolling costs is one of the primary concerns of those who run any organisation, regardless of whether it's a profit- making enterprise or a government ministry. With the global economic downturn coming on top of cruel fuel price increases, it's small wonder that Cape Town- based fuel management firm AFS Group has experienced enormous growth. " Last year our turnover was 250 million Rand, and in this financial year we expect to exceed 400 million. So growth will be phenomenal, as it has been each year," explains new business development manager Colin McKenzie. The success of AFS in this economically important business is, however, linked to its ability to spot the value of new technology, to identify the unfulfilled needs of its customers and to develop the technology and capability to fill that gap.