" 2009 has been the year of the true ecological awakening. This calls for a simpler and more honest design; complicated and aggressive forms are replaced by simple but sophisticated ones. " An inspired designer will have good ideas in all circumstances; true creativity is not directly linked with economic conditions. But we have been more cost effective, meaning less physical tooling, and even broader use of virtual tools. " A Citroën will always feature smooth and fluid surfaces, and these surfaces will be more and more sculpted by the air when growing the dimensions of the vehicle. But, more than anything, a Citroën vehicle will always be a very recognizable morphology in service of the vehicle's concept. This approach generates charismatic mass balances and unexpected proportions. And these factors, along with innovative technology, makes a true Citroën. " In a world where everybody talks about globalisation, car design must remain a vector to express identity, values and specificities of every brand. The motto must be: Act globally, but design locally." Carlo Bonzanigo, head of concept cars, exterior advanced design and international cooperation programs, Citroën " An inspired designer will have good ideas in all circumstances; creativity is not linked to economic conditions"
" Hyundai faces many challenges in the near future. We have to strengthen our creative design ability, improve in optimizing designs to different regions, and establish a distinctive design identity. To reinforce our creative design ability, we are setting up an advanced design process, which will give our designers greater creative independence to realize 2D sketches and 3D clay models that achieve greater differentiation. We'll also adopt a new method that will provide a new framework for working through the basic concept and engineering stages. " We'll expand the role of our overseas design centres and nurture local design talent. We will also own design logic and tools for promoting improved communications with both the media and the public. " Fluidic sculpture is the key phrase that reflects Hyundai's current design philosophy. This implies a sculptural form that is both flexible and smooth, a flowing tension with a sleek profile and dynamic emotion. " From a design perspective, we're researching the creation of a new segment that will reflect the needs of diverse consumers. For the next five years, our main focus will be on smaller luxury cars and smaller SUVs." Suk Geun Oh, executive vice president and head of design, Hyundai " From a design perspective we're researching a new segment that reflects the needs of diverse customers"