" As a manufacturer of premium vehicles, we are not going to suddenly start producing small city cars to meet the CO2 challenge. That might be what we end up doing, but what we're good at is luxury vehicles. " Luxury always used to be a case of " bigger is better", and more gadgets on a vehicle made a big difference. But now luxury has very different interpretations by different people. Our designers are doing a lot of crystal ball gazing and imagining how Jaguars might look to a modern customer. " We're looking to students from the Royal College of Art ( RCA) and Coventry University to get the opinions of how young people are feeling about the future of transportation. Their views of the modern world, and of what cars will mean in the future, are very different to ours. " The digital process is a big influence in how we design cars, but we will always use clay models - they are very important at Jaguar because of the ability to touch them and walk around them. In the future we'll probably see more dedicated digital studios around - but I'm not sure there will be so many satellite studios. I think the ones in California will be able to stand alone because cars are so popular there, but you can set up a satellite office digitally anywhere now." Julian Thomson, head of advanced design, Jaguar " Our designers are doing a lot of crystal ball gazing and imagining how Jaguars might look to a modern customer"
" As a child, I thought by engineers in