but also improves their business understanding, client communication and management of client accounts. " There are usually various grants available for staff training, making it an obvious and valuable investment for Drive," says Longmore. Much of the work that Drive does remains hidden behind closed doors, as client confidentiality reduces exposure for Drive's contribution but with the increase of smaller niche vehicle manufacturers, especially electric and hybrid models, it is timely that a project Drive can talk about is the Lightning GT electric vehicle. Being a small company, Lightning has limited resources, which required Drive to manage the design development stages and use its experience to help steer Lightning through the process. Working from Drive's studio, the first four- week deadline was to develop Lightning designer Dan Durrant's initial sketches into an Alias model suitable for CNC milling a 40% scale model. Following a review of the model, Drive then started refining the surfaces, and producing a digital model that incorporated more of the engineering conditions, addressing manufacturing requirements at the same time. From scale model to data release took just two months, the quick time relying heavily on the experience of the Drive team. The short timescale was achieved by missing out the step of developing a full- size clay model. This measure demonstrated everyone's confidence that what they saw on screen was what they would be produced in reality. The interior was signed off in a similar way, but with no physical model before the interior was seen for the first time in the show car. Drive delivered a full service - packaging and production feasibility, form resolution and marketing visuals for web and print " Drive is able to support its clients by completing projects in its own studio, or by supporting in- house teams"
- that allowed Lightning to present a new production electric sports car in eight months. Lightning was also able to benefit from the cost savings that rapid development allows. " We managed to achieve the unachievable within the eight- month program," says Chris Dell, managing director at Lightning. " We were a very close-knit team with Drive. It managed to keep on brief, on time and on budget." The running vehicle was launched at the London Motor Show, and later made its continental debut at the Geneva International Motor Show. Building on Drive's experience of the automotive industry, an obvious progression was to use the expertise and methodologies gained and expand into other sectors including product design and the marine industry. " Our aim has always been to provide a quality service, build our reputation and then expand our business into new sectors, to expand our experience and pursue new opportunities," explains Longmore. To publicise its offerings to the super yacht sector, Drive exhibited at the Monaco Yacht Show. A 125m super yacht design was revealed on the stand that proved to be a successful eye- catcher for both new and existing clients. " The benefit we bring with the technologies and digital design processes that we use in the automotive industry are being realised and adopted by the marine industry," explains Longmore. " Our experience of the processes involved, as well as the flexible package we can provide, gives our clients an advantage as they build their understanding, with access to our facilities and skill sets helping to reduce their design development times." There is no doubt that all companies are looking for good return on investment through innovative design and costs reduction. Outsourced design and development expertise is an important element to achieving those goals, and clients are realising the value of the flexible support packages provided by Drive. more information? click here!