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2 Mark Adams, vice president of design at GM Europe explains the styling strategy behind the new Astra. design process for new Astra started the beginning of 2006. design team wanted to look that was similar Insignia, but with its own characteristics. From the outset, car that looked sporty was a major demand. Show, exclusive early viewing. movie loading > elegance By Harry Carter 1 Sporty with an elegant touch is how Opel/ Vauxhall designers are describing the interior of the new C- segment challenger. The new Astra includes a number of elements from its bigger brother, the Insignia, such as the seats, to ensure a more premium feel. A team of 15 engineers, marketers and designers surveyed 400 people to study their demands for storage. From the results, a list of the 20 most popular products was drawn up, the challenge for the interior team were to include them all. Items included a 1.5- litre drinks bottle, mobile phone and newspapers.

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