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The Vehicle Designers Review It is a great privilege to write the foreword for the first edition of the Vehicle Designers Review. I think it is fair to say that as car designers, we have always looked to the new design publications that were available at the time in printed form. They were a reference for us to see how things were done and to get the design story of the latest cars. But now we find ourselves in the ever- important digital age, and our attention turns to the internet and design websites when searching for information, news, and references. Design is the most important sales factor in the automotive world today. Design communicates the values of the brand and the product in a very emotional way. Designers are creative people, never standing still and always looking to improve. We always strive for the next new exciting development. I am convinced that the Vehicle Designers Review will fulfil our needs and provide us with a focused and excellent industry tool that supplies us all with objective reviews and an intriguing insight into our design world. I wish Vehicle Designers Review a successful launch. Dirk van Braeckel Director of design and concepts Bentley Motors Ltd Foreword Publisher Amazon Ecomedia Ltd Tel: (+ 44) 1273 900460 email: info@ vehicle- design. com Web: www. vehicle- design. com Published by Amazon Ecomedia Ltd PO Box 169, Bembridge, PO35 5WX, England, UK This publication is protected by copyright. Editor John Challen Design Jo Richards, Rob Warren Formatting Amazon Ecomedia Design

Contents OEM Eye on design View from the top John Challen Patrick Le Quément interview John Challen A touch of elegance Harry Carter All around the world Martin Uhlarik, Nissan Design Europe East meets West Tony Williams, SAIC UK Technical Centre Green with envy Francesca Sangalli, Mercedes- Benz Italia Swiss made David Wilkie, mindset Design in the studio Hire quality Xaver Zistler, Kolb A new dimension Philippe Dierdonné, Lumiscaphe Inside out Ed Martin, Autodesk Beyond reality Nigel Lockwood, Jaguar Land Rover Breath of fresh air Truck & SUV and Truckin magazine On the surface Simon Alford, Siemens PLM Software Change here Larent Igarza, Dassault Systems The emotion of motion Ginger Ostle, Car Men GmbH The evolution of resolution Ted Woerner, IGI