550 Interior Design The 550 interior offers architectural simplicity while still exuding a dynamic and sophisticated feel. The design fuses the trend for premium ' simple flowing forms' with the Asia- Pacific taste " of high technical standards." Influence has been drawn from the incredible, ever- changing sky- line of Shanghai, inspiration sought from new buildings such as the Jin Mao tower. Key to the theme is the strong flowing horizontal architectural bias in line with exterior character that allows a bold two- tone colour split, coupled with a large information display, biased towards the driver. The fascia form has a taut horizontal bias, promoting a sense of width, enhancing the premium ambience. This form continues into the elegant floor console that is both wide and high for a luxurious feel and flows under a floating fascia. The car's HMI demonstrates a progressively premium feel, achieved by quality detailing with materials and colours designed to give a prestigious ambience. A balance between digital and conventional interfaces highlights SAIC progressive capabilities whilst remaining appropriate to the customer's requirements. Flush folding centre vents and a tactile upper surface enhance the premium value of the product. The design of the car has been carefully developed to ensure colour options are harmonious to the theme with the Roewe 550 offered in two colourways. The ' warm neutral' option offers familiarity to the Chinese customer, with a bold, horizontal colour- split and matt wood finish, while the all dark- " Flush folding centre vents and a tactile upper surface enhance the premium value of the product"
grey option with ' black' gloss wood finish enhances the 550' s dynamic and culturally balanced character, possibly bringing a European feel for the more progressive customer. MG6 Concept As well as the success of the Roewe 550 launch to the market, the SAIC Design teams have developed several concepts, launched at Beijing and Shanghai Autoshows. In 2009, SAIC showed the MG6 concept, penned by the SAIC design team to launch a potential market concept - the fastback - to the Chinese market. As the first of a new range of MGs to be launched by SAIC, the MG6 programme was an opportunity to evolve and enhance the MG brand with a modern focused identity. The use of the IP platform ensures high levels of vehicle safety and exemplary handling with a sporty bias - Something with which the MG brand has become synonymous. Led by Tony Williams, the international design team approached the MG6 project with a balance of respecting MG's 85- year heritage of authentic, sporting sedans whilst integrating contemporary advanced design. The team referred to examples of clean, modern and elegant British design, as well as MG's own rich history. The predominant ' Faceted Flow' theme became the core of the project's design language ( flowing surfaces containing faceted features meeting at angular intersections). Exterior designers, in both the UK and Shanghai, started with the octagonal MG badge. A unique and instantly recognisable emblem, which the design emphasises by surrounding it with deep chrome bevelled plinth set into the front face. It was important to develop a front graphic that would balance aggressiveness with an acceptable refinement. The market has developed beyond answering simply the needs of the customer. Now, there is a more demanding environment - wants must also be addressed. The MG6 concept previews the aesthetics of the next generation of MG products with a large lower central