aperture, supplemented by a slim upper grille, enhancing the sporty nature of the world- renowned MG brand. The Faceted Flow design language is visible in the three- sided plan shape of the front bumper and the rear deck, in the gently faceted line of the headlamp periphery and in the front lower spoiler with its raised centre section. The body colour sills visually pull the car closer to the ground while a black strip running the length of the car emphasises its length - value for money is very important to Chinese customers. The side window graphic and roofline give a coupé- like appearance, rather similar to the Jaguar XF and Mercedes CLS. This fastback design with opening tailgate represents a new direction for the Chinese market offering balance between sportiness and practicality. The driver's interaction is complimented by the split rim sports steering wheel and gearshift, accented with the use of aluminium trims. Modern, deeply sculpted sports seats add to the MG pedigree. SAIC Global Design Team SAIC's design team, as part of the Shanghai Automotive Technical Centre ( SMTC), is based in various locations in both Shanghai and the UK. Each team is led by its own design director, who takes responsibility for design development of all new Roewe and MG projects. Overall responsibility for projects is shared, very much in line with President ( of SMTC) Gao Weimin's vision of ' one family' working philosophy. This approach guarantees a clear understanding of both brand attributes and cultural values.
movie loading > < click to play The teams both have typical automotive design studio capabilities with an emphasis on digital design, enabling seamless global development. Strong communication helps with the understanding of colleagues' views and experiences. Sketch and subsequent theme development receives input from both locations ensuring the greatest range of ideas can be explored and, not least, to ensure product proposition is appropriate to the intended market. Colour and trim concepts are developed with a global approach. Working as ' one team,' the colour and trim element is developed to ensure the market requirements are fully understood with local benchmark and trend analysis carried out jointly. The majority of design reviews, internally and with senior management, are held using Autodesk Showcase tools and up- to-date visualisation techniques. SAIC's Shanghai design studio recently installed a new visualisation suite. Post final design sign- off, the studio in Shanghai tends to lead the process, to aid interaction with the supply base and manufacturing locations. Exchange of design team staff ensures a clear understanding of market requirements and brand core values - and, maybe more importantly, an exchange of culture, ideas, and experience.