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wellbeing of its passenger ( in many cases the owner, considering many buyers will probably have a driver), who wishes to relax in an ultra-comfortable and personalized living space. These values become one of the main expressions of luxury. The passenger seat ( called REVERSE- SEAT for its ability to provide two seating positions) is an important feature of the F700, abolishing the convention of front and rear. The design language of the F700 interior is subtle, referring to a sober luxury that invites relaxation and provides extreme versatility and functionality; an expression of absolute comfort. The cork ( used in the top of the tunnel and on parts of doors and roof) and the wavy carpet give a warm, natural feeling. The central tunnel with sushi bar and tea- cups introduces in- car dining in an appropriate way. The dimensions of the F700 ( the concept is the size of a limousine) suggest an interurban use, as does the engine ( the DIESOTTO drive system uses conventional fuel to give good performance but with very low consumption). In this context the goal was to have the most efficient overall process, in terms of low energy use and reduced CO2 output. The challenge for a Mercedes- Benz Research Car is to highlight the company' s evolving brand values. Mercedes- Benz is traditionally recognized for quality as well as excellence. In the past that meant mechanical excellence. But now, in a New Age, with a New Elite whose focus is on sustainability and who demand " green luxury", the shift for Mercedes- Benz should now be to achieve " ecological excellence". THE VEHICLE REVIEW more information? click here!

" W hat is well thought through, no matter how simple it may be, is perfect," said Henry Royce. " What's not there, can't break" stated Henry Ford. Unfortunately, those visions have been more or less forgotten today. Mindset has however returned to the concepts of reduction and aesthetic clarity with the creation of its new vehicle. These goals have been achieved to break away from the over specified and overweight automobiles that are commonplace today. In another break from tradition, the location of the car company is fairly atypical. A far cry from the traditional world's automotive industrial centres, the Mindset Swiss made David Wilkie, mindset Design Is Switzerland set to become a major global centre for the future of sustainable transportation?