" W hat is well thought through, no matter how simple it may be, is perfect," said Henry Royce. " What's not there, can't break" stated Henry Ford. Unfortunately, those visions have been more or less forgotten today. Mindset has however returned to the concepts of reduction and aesthetic clarity with the creation of its new vehicle. These goals have been achieved to break away from the over specified and overweight automobiles that are commonplace today. In another break from tradition, the location of the car company is fairly atypical. A far cry from the traditional world's automotive industrial centres, the Mindset Swiss made David Wilkie, mindset Design Is Switzerland set to become a major global centre for the future of sustainable transportation?
vehicle has been created in a place surrounded by fresh water, clean air, and nature. The vehicle Mindset is an independent concept in the area of electric and hybrid automobiles. The company's vehicle is one of the very few sustainable automobile concepts that has been designed from the ground up. It takes advantage of the drivetrain and technology to package the vehicle in a very individual way. Neither a city car, SUV nor sports car, Mindset is as unique as it is self- explanatory: a light, powerful and efficient ' commuter' for day- to- day journeys. Its ' high heels' ( its high, slim wheels) take the aerodynamic kamm tail coupé body up to eye level with the main traffic. This design gives the occupants good visibility and a sense of protection. Whether alone or with passengers or luggage, users can get in and out of the car easily and monitor the surroundings while on the move. Mindset's calm appearance projects power without aggression. A bold design, inside and out The exterior of the vehicle has been designed for people who love cars; a mix of balance and elegance that is difficult to find in today's vehicles. The face is soft and friendly, yet tough and powerful at the same time, aided by the sculpture over the front wheel arches. The car is particularly interesting from the top view, because you can see the asymmetric structure and side opening hatches, which make kerbside access to the luggage area a reality. The design treatment has a touch of class, but with a very contemporary edge to it. On the inside a minamalistic approach has been taken. The aim of Mindset was to combine simplicity in design with a special atmosphere inside the vehicle. Authentic materials and attention to detail define the interior.