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S ince May 2008, the automotive industry's most advanced Virtual Reality Centre has been at the disposal of Jaguar Land Rover's ( JRL) engineers thanks to the experience of one of the world's leading developers of Immersive Visualisation technology, HoloVis International. In a 3m3 room, reminiscent of the Star Trek Holodeck, and comprising of four rear- projection walls and ceiling, a Jaguar XF seat is the centre of attention. As the Jaguar Land Rover engineers power up a highly specialist computer- cluster, the screens come to life around them with ultra- high resolution imagery. The engineers use the seat to sit ' in' a completely virtual representation of a Jaguar XF, and by wearing special glasses, the imagery on Jaguar Land Rover has made a crucial investment to aid future vehicle design studies BeyRoendality By Nigel Lockwood, Jaguar Land Rover

each wall suddenly becomes a truly photorealistic immersive 3D representation of the vehicle. Although the engineers know they are sitting in the real seat, their eyes are now deceiving them and convincing them they are sat behind the wheel of an XF, the interior of which appears accurate in every detail. Although highly impressive, this system has a very serious purpose as an engineering tool for JLR's future vehicle development. What the engineers are experiencing is the result of an innovative project that has culminated in the automotive industry's most advanced Virtual Reality CAVE solution ( CAVE Automatic Virtual Environment). It has been designed, built and supported by one of the world leaders in this technology, HoloVis International.