page 1
page 2
page 3
page 4
page 5
page 6
page 7
page 8
page 9
page 10
page 11
page 12
page 13
page 14
page 15
page 16
page 17
page 18
page 19
page 20
page 21
page 22
page 23
page 24
page 25
page 26
page 27
page 28
page 29
page 30
page 31
page 32
page 33
page 34
page 35
page 36
page 37
page 38
page 39
page 40
page 41
page 42
page 43
page 44
page 45
page 46
page 47
page 48
page 49
page 50
page 51
page 52
page 53
page 54
page 55
page 56
page 57
page 58
page 59
page 60
page 61
page 62
page 63
page 64
page 65
page 66
page 67
page 68
page 69
page 70
page 71
page 72
page 73
page 74
page 75
page 76
page 77
page 78
page 79
page 80
page 81
page 82
page 83
page 84
page 85
page 86
page 87
page 88
page 89
page 90
page 91
page 92
page 93
page 94
page 95
page 96
page 97
page 98
page 99
page 100
page 101
page 102
page 103
page 104
page 105
page 106
page 107
page 108
page 109
page 110
page 111
page 112
page 113
page 114
page 115
page 116
page 117
page 118
page 119
page 120
page 121
page 122
page 123
page 124
page 125
page 126
page 127
page 128
page 129
page 130
page 131
page 132
page 133
page 134
page 135
page 136
page 137
page 138
page 139
page 140
page 141
page 142
page 143
page 144
page 145
page 146
page 147
page 148
page 149
page 150
page 151
page 152
page 153
page 154
page 155
page 156
page 157
page 158
page 159
page 160
page 161
page 162
page 163
page 164
page 165
page 166
page 167
page 168
page 169
page 170
page 171
page 172
page 173
page 174
page 175
page 176
page 177
page 178
page 179
page 180

One interesting side effect of allegiance is that very strong brands are more than capable of supporting a weak design for a short time, whereas weak brands need to work much harder to create an attractive design message and improve market acceptance. Car Men's ' Design Lounge' events analyse the passionate feedback the company gets from the customers - positive or negative - and bring some surprising new attitudes to light. Using collage techniques and association tests, Car Men can now get closer to understanding what makes customers tick; what they love or hate, and how a brand they don't know could win their hearts. An important back- up for research activities is Car Men's design research database Car menu. There are over 100,000 high- quality images that Car Men uses in focus groups and clinic exercises to support research, and deepen the understanding of the customer perception. The good news is the feedback Car Men gets from the market shows that the awareness and interest in good design is increasing. Cars such as the BMW MINI and the Fiat 500 are changing the consumers' attitude to cars in all segments and this should be seen as encouragement for a more adventurous design and marketing strategy by all manufacturers. The freedom to design your own vehicle and satisfy your need for a more personal product is just another sign of people's passionate relationship with the car. THE VEHICLE REVIEW more information? click here! " There are over 100,000 high- quality images that Car Men uses in focus groups and clinic exercises to support research"

How do we turn more ideas into successful products? The Siemens answer: PLM Software to build the right product - and build the product right. Escalating costs. Tighter schedules. Increased complexity. The challenge of turning more ideas into successful products has never been greater. You need a product lifecycle management solution that improves everything from design to manufacturing - and beyond. Find out how Siemens PLM Software can help your company stand out, no matter how tough the challenge. www. siemens. com/ plm/ answers. Answers for Industry. © 2009 Siemens Product Lifecycle Management Software Inc. All rights reserved. Siemens and the Siemens logo are registered trademarks of Siemens AG. All other logos, trademarks or service marks used herein are the property of their respective owners.