" At Mazda our aim is to create designs that are cost- effective but also meet growing customer expectations for perceived quality, in particular in interior design. As well as cost- effectiveness, safety, comfort and human- machine interaction technologies are all important attributes that will be included in future vehicle design. In addition, we will strive for a strong emphasis in further improving quality and developing a unique ' Mazda look'. " The current design language is reaping the rewards of the Nagare series of concept vehicles. These cars drew their influence from movement in nature, which helped our designers get alignment in the development of future models. For the companies that survive [ the recession] there will be no change to the car design process; it is still the key motivation for the buying public. There may, however, be fewer jobs available, so only the really talented designers will get positions in the industry." " As well as cost- effectiveness, safety, comfort and human- machine interaction technologies are all important attributes that will be included in future vehicle design" Peter Birtwhistle, chief designer, Mazda Design Europe
" 2009 has been the year of the true ecological awakening. This calls for a simpler and more honest design; complicated and aggressive forms are replaced by simple but sophisticated ones. " An inspired designer will have good ideas in all circumstances; true creativity is not directly linked with economic conditions. But we have been more cost effective, meaning less physical tooling, and even broader use of virtual tools. " A Citroën will always feature smooth and fluid surfaces, and these surfaces will be more and more sculpted by the air when growing the dimensions of the vehicle. But, more than anything, a Citroën vehicle will always be a very recognizable morphology in service of the vehicle's concept. This approach generates charismatic mass balances and unexpected proportions. And these factors, along with innovative technology, makes a true Citroën. " In a world where everybody talks about globalisation, car design must remain a vector to express identity, values and specificities of every brand. The motto must be: Act globally, but design locally." Carlo Bonzanigo, head of concept cars, exterior advanced design and international cooperation programs, Citroën " An inspired designer will have good ideas in all circumstances; creativity is not linked to economic conditions"