page 1
page 2
page 3
page 4
page 5
page 6
page 7
page 8
page 9
page 10
page 11
page 12
page 13
page 14
page 15
page 16
page 17
page 18
page 19
page 20
page 21
page 22
page 23
page 24
page 25
page 26
page 27
page 28
page 29
page 30
page 31
page 32
page 33
page 34
page 35
page 36
page 37
page 38
page 39
page 40
page 41
page 42
page 43
page 44
page 45
page 46
page 47
page 48
page 49
page 50
page 51
page 52
page 53
page 54
page 55
page 56
page 57
page 58
page 59
page 60
page 61
page 62
page 63
page 64
page 65
page 66
page 67
page 68
page 69
page 70
page 71
page 72
page 73
page 74
page 75
page 76
page 77
page 78
page 79
page 80
page 81
page 82
page 83
page 84
page 85
page 86
page 87
page 88
page 89
page 90
page 91
page 92
page 93
page 94
page 95
page 96
page 97
page 98
page 99
page 100
page 101
page 102
page 103
page 104
page 105
page 106
page 107
page 108
page 109
page 110
page 111
page 112
page 113
page 114
page 115
page 116
page 117
page 118
page 119
page 120
page 121
page 122
page 123
page 124
page 125
page 126
page 127
page 128

Retsol September / October 09 www. bus- ex. com 101 manage Corner Bakery franchises within the forecourt convenience stores of South Africa's leading petrol company Engen. With almost 300 locations, this is now the biggest business by outlet numbers in the stable, though not yet the most profitable. " It operates as a store within a store and I am confident it will be a big part of our business going forward," says Duncan. " It's a very exciting space to be in because convenience retailing is growing globally." One key to successful franchising is distribution, he believes. " We took a decision upfront that we would not become involved in logistics. Some competitors buy ' walls and wheels' and get into warehousing and distribution. But we created a close partnership with KLL, one of South Africa's leading food distribution companies. KLL acts as a consolidator for us so our franchisees can make a single phone call to them to get all their supplies, and our suppliers in turn deliver direct to KLL's warehouses." This translates to direct savings for franchisees; and as the network grows, KLL can make drops to all the Retsol outlets in a single trip. But even more important are the people behind the franchises. The most successful ones are run by families who align their business with their aspirations, Duncan says. Potential franchisees are thoroughly vetted and even given psychometric tests to make sure they have the right type of personality. " It's better to agree upfront that the business is right for this person than to regret the decision six months or a year down the line." With much to learn about business management, safety, hygiene, customer relations and labour issues as well as the product itself, every new franchisee goes through Retsol's training academy in Johannesburg. Thereafter, they are supported by quarterly get- togethers, an opportunity for networking and further training. It's quite simple, Duncan concludes: " The more profitable our franchisees, the more sustainable our business becomes." Now well established at home, Retsol is looking to move into the growing markets throughout Africa. We should expect to see more Ola Milky Lane shops in neighbouring countries, Duncan says, as fast as service and distribution support can be put in place- there's already one master license agreement as far north as Ethiopia. - Editorial research by Don Campbell