118 www. bus- ex. com September / October 09 Exacting
Sundays River Citrus Company September / October 09 www. bus- ex. com 119 Operating an agricultural firm in an emerging economy, to meet the expectations of customers in developed economies, can be a tough juggling act- but one at which Sundays River Citrus Company is excelling, as Andrew Pelis finds out standards Exacting K en Nieuwenhuizen, the recently- arrived managing director of Sundays River Citrus Company ( SRCC), had taken early retirement last year, after spending many years working around the globe with Coca- Cola. However, just over six months ago, the lure of joining SRCC, based in South Africa's Eastern Cape- the very region he hails from- proved irresistible. For one thing, SRCC has maintained a steadfast commitment to Black Economic Empowerment initiatives throughout the global recession, as well as successfully tackling the many challenges of managing a business in an emerging economy that serves customers and consumers in developed ones.