The Laser Group September / October 09 www. bus- ex. com 51 chance A sporting Timing is critical in business- and perfect timing has been an essential component in The Laser Group's success, particularly as the logistics firm vows to exceed customer expectations. Andrew Pelis talks to chief executive Philip Hayes W ith its headquarters in Cape Town, The Laser Group has been around since 1971, having initially started out as a household removals business. Today, the company is one of South Africa's leading logistics experts; and a series of partnerships and opportunities is now heralding a number of new and exciting business developments. Perfect timing came into play in 2003, when a management takeover was effected just prior to a strong economic upturn that allowed for excellent growth. This has been further enhanced by the opportunity to diversify the business and become involved in the 2010 FIFA World Cup, which just happens to be taking place in South Africa. Philip Hayes, chief executive for Laser, takes up the story: " I joined the group as group finance officer in late 2000, at a time when we were still listed on the Johannesburg Stock Exchange. In the latter part of 1998, the business was sold to a new management team who decided to create a group of more diverse logistics businesses, which forms the basis for the services we provide today.