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76 www. bus- ex. com September / October 09 Imageiseverything

Barco P iccadilly Circus is a London landmark, famed for its light displays- one of which, the iconic Coca- Cola digital billboard, is a landmark in itself. When Coca- Cola Great Britain wanted to make sure that its sign could display dynamic images continuously both day and night, it decided to replace the previous projector installation with a highly advanced LED daylight display from Barco, one of many contributions Barco has made to the London scene. The Olympic Games in Beijing in 2008 were another visual triumph, and Barco is entitled to share the glory there, too, where it was the leading supplier of visualisation equipment. The 8 August opening ceremony at Beijing's celebrated Bird's Nest stadium was powered by Barco cutting edge visual display systems, including 78 Barco High End Systems Orbital Heads, which allowed the production team to reposition the images onto different scenic elements on the field. Working in conjunction with the Orbital Heads were 110 Barco High End Systems Axon Media servers and five Wholehog 3 consoles. No visual event in the world had previously incorporated so many servers of this type. Barco's contribution to the Games also included LED systems for many of the other Olympic venues. Barco LED screens made it possible for the population of Beijing to watch the games in large groups. At the landmark Jingxin Building, the 758 square metre LED screen ( China's largest outdoor LED screen), beamed Olympic images to millions of visitors on Beijing's 3rd Ring Road. The Olympic soccer field in Shanghai was also lit up by a 391 square metre Barco LED screen. Barco equipment was also used to ensure the security and safety of the Olympics and its millions of visitors. Barco Security and Monitoring products were responsible for surveillance in the Bird's Nest and other venues, for guiding the flight traffic at Beijing's new Terminal 3, and for directing all the road traffic at the city's Urban Traffic Control Centre. " Our teams worked for over 18 months with the various teams involved in the Olympics. We are proud that through the efforts of our various product teams we have become the leading AV supplier to the Beijing Olympics," said Frank Christiaens, managing director responsible for Greater China. Established in Poperinge, Belgium by Lucien De Puydt in 1934, Barco began by assembling radios with parts imported from the United States- its name deriving from the initials of Belgian American Radio Corporation- and it moved into making televisions after the Second World War. In 1968 Barco supplied the Belgian national broadcasting station September / October 09 www. bus- ex. com 77 everything When major events and the world's leading corporations want millions of people to see their visual messages, they choose Barco for their image solutions, Martin Ashcroft reports