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Vodafone Ghana December 09 www. bus- ex. com 117 designed to generate customer admiration. Customers in Ghana are beginning to see this major local business transforming itself into a customer obsessed, innovation hungry, ambitious and competitive force in the Ghanaian market. Although Vodafone is an international brand, the company is working with the community to ensure that Vodafone in Ghana is still Ghanaian. " Initially, we did have to import staff to ensure a smooth handover when we purchased Ghana Telecom from the Government. However, as a company we are dedicated to localising employment and our commitment to using local labour and efficient people management will be the key to our success," explains Dolton. Indeed, the company has just been awarded Best Trainer of the Year by Ghana Employers' Association. This rapid pace of change in the company is having an impact in the marketplace and moving Ghana to the forefront in some areas. For example, home internet access is not widespread in Ghana ( less than three per cent according to official figures). Eighty per cent of internet users in Ghana access the web via internet caf├ęs with low connection speeds; and service quality is often very low. Vodafone has already begun work to remedy homes or offices. The current infrastructure in terms of fixed lines is antiquated and largely obsolete. The fixed strategy includes the upgrading and completion of a national fibre optic network covering the whole of Ghana. This investment is due to be completed next year and will substantially increase communications connectivity in the north of the country and should drive significant economic development." The large capacity network will enable Vodafone to provide wholesale capacity to other firms who wish to use the connectivity. The third limb of the strategy is people. Vodafone is in the process of a massive organisational change programme. Two thousand staff have left the business in the past year and leavers received training on dealing with change, entrepreneurial and business development skills, CV writing, applying for jobs and interview techniques. Those remaining in the company and the large numbers being recruited by Vodafone ( a recent jobs fair in Accra attracted thousands of applicants) are being trained in a wide range of skills, from technology, marketing and IT to all other business areas. Vodafone is also rolling out its ' Vodafone Way' model in Ghana which is based on ' Speed, Simplicity and Trust' in all aspects of the business,