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Permasteelisa December 09 www. bus- ex. com 123 This growth in their domestic market has come after 20 years of almost complete lack of demand in the country and is fuelled in part by the current renovation of Italy's fashion capital, Milan. " We have been focusing our attention on Italy for the past six months and have already won some contracts in Milan. It is an exciting time and we hope to have an even greater involvement in the city." One of the reasons that Milan's facelift is of such great importance to Permasteelisa is what it could mean for the future. " This is the first time anything like this has ever been undertaken in Italy. Success in Milan could provoke a chain reaction, with other Italian cities deciding to follow suit. We want to show what we have to offer so we can be involved in any future projects." The company is already working with top architects in the country. Permasteelisa has also been able to make maximum gains from this upsurge in interest, as its headquarters are in Italy. With these prospects and the expected return to form in the UK market, where some projects have been on hold, the recession has left Permasteelisa virtually untouched. But the company is not resting on its laurels just yet. It is actively seeking out new markets in totally new areas, including Eastern Europe, Russia, South America and Africa. " Africa, for us, is a continent with huge potential," explains Barioli. " We are really very keen to break into this market