Overberg Agri December 09 www. bus- ex. com 163 prioritised in recent years has been the experimental planting programme, which aims to maximise yields. With over 400 employees and operations that cover everything from fertiliser and tractor sales through to storage and insurance, the agricultural arm of Overberg Agri is a complex business that raises complex management challenges. There are currently more than 800 clients in total and each has a unique relationship with the company and a unique set of needs and requirements. CEO Rian Pheiffer has been in a leadership role for the past fifteen years- he was the driving force behind the creation of Overberg Agri five years ago when the company was formed through a three- way merger with two other cooperatives. It is his job to steer a course that will provide customers with the service they want, Between these two aspects of the company's work, there are many intermediate stages. The product division has evolved to supporting clients at every step in the cultivation, storage and handling of grain. Overberg Agri is, for example, the leading provider of storage for malting barley in South Africa, with a total storage capacity of 300,000 tonnes at a network of depots across the region taking in Bredasdorp, Klipdale, Protem, Napier, Rietpoel, Krige and Caledon itself. Years of experience have enabled the company to become a source of expert advice on the technical aspects of efficient grain production. Overberg Agri manages a fully functioning farming unit at Caledon, which is also used as a research farm. There are various research projects in progress at any given time, but one of the most highly " We have some very exciting developments in progress which we hope to make public over the next few months"