Amano USA Holdings, Inc. JANUARY 10 www. bus- ex. com 211 solutions
212 www. bus- ex. com JANUARY 10 The largest of the three business divisions is Amano's car parking systems and solutions, which accounts for about 60 percent of revenues. This division, with about 35 percent of market share, provides everything necessary in operating an efficient parking business, including barrier gates, pay stations, credit card entry systems, valet and event parking systems, and parking revenue management software. " We strive to be the best in this market, and our goal is to be number 1," Lee says. The company serves major markets in North America, and its customers include multi- storied commercial garages for airports, hotels, hospitals and universities. " Increasingly, property developers are using us to create parking systems for their projects. We're also active in urban renovation projects and in multi- use sites that incorporate a mixture of condos, offices and retail spaces." The second division, accounting for about 20 percent of revenues, includes Amano's time and attendance management solutions and its security access management solutions. Amano has about 20 percent of the industry share. " We have three domestic competitors who still manufacture their products in the US and two other competitors who manufacture overseas," Lee reports. " Amano manufactures all its products here in America." This division targets primarily small businesses, so the potential for this division is significant, as 85 percent of American businesses are small businesses. " On average we receive about 3,500 new customers every month," Lee reports. " Basically, once a business startup gets beyond two or more people, it begins to recognize a need to monitor the time of its employees. So this is a very big market for us. Most businesses coming to buy one or more of our products are probably 18 months to two and a half years old." Because this division caters primarily to small businesses in the country, it serves as an interesting barometer of the health of the nation's economy. For instance, Lee notes that for the first time ever, sales of time management solutions dipped in October 2007, and sales continued to decrease every month through September 2009. " From September through now in December, sales have remained flat. So you could say this indicates that we have hit bottom and that the economy might begin an upward trend. There's no doubt the recovery will come from small businesses." Floor- care products and systems is Amano's third division, accounting for about 20 percent of the company's overall revenues. Amano manufactures all the equipment as well as the chemicals required for floor polishing, thereby providing a complete solution for its customers.