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Strategic management January 10 www. bus- ex. com 11 hearts. The leader's job is to craft this and along with their leadership team ensure it is communicated in a way that is clear and engaging and acts as a clarion ' call to arms', helping everyone understand the ' why we are doing what we do' as well as ' what we need to do to win'. 10. Leaders: your job is to produce leaders, not just more followers Career development and succession planning are rarely wedded. In some organisations they are not even in a relationship! As goes a leadership pipeline, to a large extent, so goes the company. New breed leaders develop, seed, mentor and proactively prepare their successors. They know the quality of the leadership pipeline is the best measure to forecast sustainability in growth and results and is a barometer for the long term health of their organisation. They know they are the temporary stewards and their real job is to leave the organisation in a better state than when they took charge. 11. Make it easier to do smart things- not harder Einstein famously said, " It takes real genius to make things simple." Systems and processes are too often stultifying and require an insider's view and knowledge to get anything of value actually done. ' What nonsense do our systems make us do?' is a question often on the lips of the new breed leader. They attack with vigour any process that saps energy and focus, recognising life is too short for such bureaucratic nonsense! 12. Work hard, play hard and know when to take a real break Driven, determined and workaholics, the old school leaders cough and splutter into their dotage whilst the new breed leaders recognise this is not what life is about. They work hard, play hard and take real breaks so they re- connect with the important things in life. They recognise that on their dying day there will be emails in their inbox and voicemails on their mobiles and it is unlikely their last thought will be, ' Hold on a sec, I just need to get that...'! As this unusual decade enters its last year, many new breed leaders are beginning to consider what may happen next, what their response should be under different scenarios and what new opportunities to thrive may be right in front of them that they are not yet seeing. They ask themselves ' How can I protect confidence and gain the required energy to succeed?' These are the questions that are redefining what winning really means. 6. Stop dissipating precious time and energy There are too many meetings that take too long and are overwhelmingly focused on sharing information, the worst possible reason to have a meeting. The organisation's talent and energy are squandered internally instead of applied externally. Burn- out then happens, as in these meetings the same issues are brought up in different verbal camouflage, without being decisively tackled and confronted. The leaders' job is to recognise and treat time as their most precious asset. It is the new scarce resource as the upside of the current crisis is that money is cheap. Leaders do not treat money as the scarce resource; they know right now it isn't. 7. Listen- your business health depends on it The one sense honed to perfection in new breed leaders is their listening. They recognise that they have two ears and only one mouth and use these attributes in the ratio they were blessed with. External perceptions of the organisation's products, services and relationships are different from the organisation's perception; and new breed leaders instinctively know this. They become an avid student of any mismatch between what is perceived and what is reported. This information, when mined properly, is a great impetus for the improvement needed to succeed in the future. 8. Get your talent focused In too many organisations, the reward and feedback systems are not aligned with strategic intent. They do not encourage the appropriate behaviours or discourage the inappropriate ones. Reward systems are one of the best levers for change in any organisation. Careful objective-setting which balances short term requirements with medium and long term organisational needs is a real skill. New breed leaders know that and ensure the energy of their top talent is focused on areas that really count and not dissipated across a wide range of diffuse improvement activities that do not deliver anything substantive or sustainable. 9. Planning isn't strategy, no matter what the bureaucrats say Strategy and planning are often mistaken for each other. In ' machine' style companies, the strategic plan is 80/ 20 weighted towards planning and has all the strategic insight and visionary inspiration of a pre- budget statement. People need now more than ever a compelling vision of the future, one that talks to their heads AND their Malcolm Follos is managing director of Sensei UKE. www. senseiuke. com " The cloak of leadership may at times seem invisible to the wearer but is all too visible to the watchers"

12 www. bus- ex. com January 10 Continuous chain