page 1
page 2
page 3
page 4
page 5
page 6
page 7
page 8
page 9
page 10
page 11
page 12
page 13
page 14
page 15
page 16
page 17
page 18
page 19
page 20
page 21
page 22
page 23
page 24
page 25
page 26
page 27
page 28
page 29
page 30
page 31
page 32
page 33
page 34
page 35
page 36
page 37
page 38
page 39
page 40
page 41
page 42
page 43
page 44
page 45
page 46
page 47
page 48
page 49
page 50
page 51
page 52
page 53
page 54
page 55
page 56
page 57
page 58
page 59
page 60
page 61
page 62
page 63
page 64
page 65
page 66
page 67
page 68
page 69
page 70
page 71
page 72
page 73
page 74
page 75
page 76
page 77
page 78

A focus on niche markets has proved to be a successful strategy as Ruari McCallion learned from managing director Kaaiman Looking feeling 48 www. bus- ex. com January 10 great good,

strategy for Prime Product Manufacturing, Kaaiman Schutte W hile many successful businesses around the world have started with a good idea, a garage and hard work, few have grown as fast or as effectively as Prime Product Manufacturing. Currently based in Pelindaba, 25 kilometres from Pretoria, its roots go back to the mid- 1990s when it was established as a corporation in 1997 by Mike Rigby and Koos Basson, who remain senior directors. It now occupies a 13,000 square metre factory on the NECSA Eco- Industrial facility- but not for much longer. " At the end of the year we will be moving all our operations and personnel to a new building we have bought in Pretoria," says managing director Kaaiman Schutte. " We will also be adding a specifically designated pharmaceutical facility." Prime Product Manufacturing is one of South Africa's leading contract manufacturing and packaging businesses. Focusing on the personal care, cosmetics, toiletries and fragrances segments, it produces a number of brand- name items for companies such as IncoLabs, Tiger Brands, Annique, Avon Justine, Johnson & Johnson and Sh'zen to name but a few. Prime Product Manufacturing January 10 www. bus- ex. com 49 great good,