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The Cape Herb & Spice Company January 10 www. bus- ex. com 65 spice route, Alan Swaby learns A sked to identify the product category where brand names such as Lust and Envy are to be found, most people would flounder for a long time before arriving at the right answer. They are, in fact, part of the Seven Deadly Sins range of flavoured sugar! But the imagination and lateral thinking that has given birth to such provocative brand names very neatly encapsulates all the reasons why Cape Herb & Spices has grown from a roadside stall into an international supplier. South Africa is one of the few countries which still allows food irradiation. It's done for the best of reasons- to maintain cleanliness- but it's a practice most consumers just don't like. As such, when Irene Ivy- Schuurmans opened her market stall in 1992, selling top quality, organic and non- irradiated herbs and spices, she found a ready market- first among tourists and then from local commercial users. century route

66 www. bus- ex. com January 10