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Freshly Frozen Foods January 10 www. bus- ex. com 69 fresh its pioneering enterprise and plans for the future F reshly Frozen Foods is the premier producer of prepared food products in the Middle East. Founded in 2004, the Dubai- based company provides high quality ready meals for major retailers, as well as prepared, frozen products for the fast food sector. The company's main area of operations is the Middle East. " When the company was first founded," says general manager Densil Quadros, " we mainly produced value- added frozen seafood products for export to the United States and Europe. However in 2006, we decided to focus on our core market in the Middle East. There was a massive gap in the prepared food market in the United Arab Emirates and surrounding area- demand was much higher than supply. We also had the advantage of being based in an Arab country, so we did not face the same tariffs as we had done exporting outside of the region. As we are an Arab company, the reception of our products within the Middle East has also been excellent." experience

70 www. bus- ex. com January 10