page 1
page 2
page 3
page 4
page 5
page 6
page 7
page 8
page 9
page 10
page 11
page 12
page 13
page 14
page 15
page 16
page 17
page 18
page 19
page 20
page 21
page 22
page 23
page 24
page 25
page 26
page 27
page 28
page 29
page 30
page 31
page 32
page 33
page 34
page 35
page 36
page 37
page 38
page 39
page 40
page 41
page 42
page 43
page 44
page 45
page 46
page 47
page 48
page 49
page 50
page 51
page 52
page 53
page 54
page 55
page 56
page 57
page 58
page 59
page 60
page 61
page 62
page 63
page 64
page 65
page 66
page 67
page 68
page 69
page 70
page 71
page 72
page 73
page 74
page 75
page 76
page 77
page 78

72 www. bus- ex. com January 10 Frozen McCain accounts for one in three frozen French fries in South Africa the domination is even greater, as Jeff assets

McCain Foods SA W e're so used to thinking that the great consumer brand names of this world emanate from the United States, that it surprises many people to learn that McCain is in reality a Canadian business. In fact, its links with potatoes- the most important McCain ingredient- go back over one hundred years, when Andrew McCain saw an opportunity to expand his interests beyond farming and selling locally the potatoes he grew, by establishing a seed potato export company. But it was another half century before his sons wanted their own business and one of the brothers suggested the relatively newly formed industry of frozen foods. It was Clarence Birdseye, an American inventor, who in the late 1920s had developed the quick- freezing system. He'd noticed that anything put in the way of cold winds, ice and low temperatures- as found in the Arctic- would freeze almost instantly. Not only that, but by cooling the food rapidly it stopped the formation of large ice crystals which, until then, had been an insurmountable stumbling block which destroyed the cellular structure of the food, rendering it unusable. With just a few rudimentary bits of equipment- an electric fan, brine and blocks of ice- Birdseye perfected the process of flash freezing and the first frozen meat and vegetables went on sale to the public in 1930. Twenty- odd years later and McCain Foods joined the frozen food industry, since which time it has spread January 10 www. bus- ex. com 73 Frozen produced in the world but Jeff Daniels discovers assets