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McCain Foods SA C and with the highest protein content of any root or tuber, the potato is said to yield more nutritious food more quickly on less land and in harsher climates than any other major crop. A single potato has twice as much potassium as a banana and as much protein as found in half a cup of milk. Counter intuitively, a medium potato also contains about half the recommended daily intake of vitamin C! In fact McCain is on something of a crusade when it comes to healthy food. It claims to be one of the first companies to start making products without trans- fats and it has a target that at least 60 per cent of all new products launched will meet the company's Better For You criteria of a low fat and salt content. Within the limitations of a processed food regime, it is also developing recipes that use the same simple, wholesome ingredients used by domestic cooks. It also promises that should inclusion of an unfamiliar ingredient be necessary, the packaging will explain what it is and why it is being used. But McCain isn't just dominant in the domestic market. It is also a major supplier to the food service industry, with some of the best known names in fast food catering on its client list. In fact, wherever food is served, McCain frozen foods could be present- in schools, where the emphasis is to develop healthier foods that children will choose; in hotels and restaurants; and in eating establishments serving anything from hamburgers to haute cuisine. With the World Cup now less than five months away, McCain is gearing up for what could be a record year in South Africa. The state- of- the- art factory is in full production and to satisfy the multitude of visitors, McCain is launching its products in more outlets than ever before. McCain is now shipping its products to customers in at least eight African countries, from Angola to Zambia, where tastes of the emerging market are emulating western eating habits. To celebrate its 10th anniversary in South Africa, McCain is forecasting as much as a 20 per cent increase in sales for the year. - Editorial research by Matt Syder January 10 www. bus- ex. com 77