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Svetruck AB February 10 www. bus- ex. com 109 success uplifting

110 www. bus- ex. com February 10 Svetruck is built to suit the conditions under which it will operate and our starting point is to find a balance in the interaction between man, technology and machine. We build comfortable and safe workplaces that guarantee the operators a good day at work. We achieve this by working closely with each customer and building long- lasting relationships," Johansson adds. " What is unique about Svetruck is that we produce everything ourselves," he continues. " Outsourcing has become very popular in the forklift industry but our joke is that we are constantly in- sourcing! This gives us extremely good control of the product and has helped us to build an excellent international reputation. We are expensive; but we are making extremely high quality products." Companies around the world have long understood the lasting value of spending that little bit extra on a Svetruck vehicle or machine. Each product is manufactured using traditional welding skills rather than the latest automation, giving it personal attention. Innovation has always played an important part in Svetruck's success and over time, many of the company's 250 workers have developed extensive experience which has helped the company to achieve a number of industry firsts, including a unique chassis design on all vehicles and the design of the clear- view mast for heavy forklifts. All of Svetruck's masts are manufactured in- house with well- dimensioned mast profiles and powerful mast yokes for optimum torsional stiffness and bending rigidity. The masts are available as duplex, duplex freelift and triplex freelift and each forklift is designed to provide the best possible and safest load handling in all situations. The robust design of each vehicle is matched by the highest quality engines supplied by the likes of Scania, Cummins and Volvo, while the best transmission components are provided courtesy of Caterpillar and ZF Transmission. Recent global economic events have also played into The first machine rolled off the production line at Svetruck's Ljungby site in 1977, with an eight ton to 25 ton capacity. Today, the business builds forklifts from 10 ton up to 55 ton capacity, as well as log handling machinery for saw mills and paper mills across the world. " We are the biggest producer of these machines in the world and we export to around 125 countries," affirms Johansson, adding that export accounts for 75 per cent of Svetruck's market. " We build our machines to the highest standards, not to the lowest price, and we are always focused on quality," he continues. " When talking about forklifts and efficient materials handling ( including heavy lifts), one speaks much about quality. When we talk about materials handling, we mean a complete concept, in which the forklift plays a very important part of the process." All production takes place in Svetruck's factory at Ljungby; meanwhile, another site some 150 kilometres away makes parts for the log handling machines. " Our facility here in Ljungby covers some 21,000 square metres all under roof," explains Johansson, " and we operate three production lines: one making forklifts up to 16 tons, a second manufacturing from 18 to 30 tons and a third making vehicles between 32 and 55 tons." The company manufactures products for a variety of customers, including large ports and terminals that may require a large fleet of Svetruck forklifts- from which each vehicle may be used for over 5,000 hours per year. Heavy industry is another important area of trade, while the forest industry deploys forklifts and log handling machines at paper mills, saw mills and in pulp production. Johansson indicates that a fourth area of trade is covered by " everything else- including the rental of vehicles and service to the concrete industry." Svetruck's forklift business makes largely tailor- made products for the customer, with each one having different requirements in terms of lift heights or equipment. " Each