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20 www. bus- ex. com February 10

Casinos Austria International: Viage really happy if you want to try all of the above!" Brussels already has places where you can go to gamble, but Viage is so unlike any of them that competition will be negligible. There are plenty of good places to eat too, Webb admits. " But we are positioned very differently. Viage will be the only total package entertainment destination in the country." The only real competition at present is CAI's own Grand Casino Brussels, a temporary operation that will transmute seamlessly into Viage when it is ready. Grand Casino Brussels will close and Viage will open its doors for gaming on 26 February. The food and beverage outlets and the theatre will follow within weeks, and Webb is looking to a grand launch party in April. In terms of the global economy, this timing is not as bad as it may seem, he feels. " It has meant that we have had to be very lean and focused on cost efficiency. When you set out that way you are in a really good position as the economy starts to recover and people start to spend again." As far as CAI is concerned, Viage Brussels could herald new customer and family- friendly facilities all over the world, says Herzfeld. " In the USA we have seen non-gaming revenues grow tremendously over the last few years. That won't happen the same way everywhere but we already have a resort at Cairns in Australia with significant revenues from the hotel and restaurant, so there is some experience in our group. It is never our philosophy to clone our projects, though. We tailor each facility to its location." - Editorial research by Sam Howard February 10 www. bus- ex. com 21 " People tend to look for the place where they feel most comfortable and Viage gives them numerous different places to choose from"