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JSW Steel Ltdnatural gas applications. Downstream, we have a number of operations to add value and so we sell hot rolled coils, cold rolled coils, galvanised and colour coated steel and special grades for the automotive and white goods industries." Production this financial year at Vijayanagar will be about six million tonnes. Next year, Sasindran anticipates that figure will be substantially higher. "Despite the economic crisis, we have not had to cut down our production. Rather, we have looked inward and reduced our production costs to remain extremely competitive. At present, we export to about 400 esteemed customers in Sasindran is quite clear that selling steel as a commodity is not what this company is about. "We don't want to be known as a supplier of steel," he states. "We see our task as working very closely with our customers to understand their precise needs and the application they require the steel for. Then we will come up with a customised solution of the highest quality. Our customers like what we do and how we do it; they are very loyal and keep coming back to us. "We concentrate on high-end applications," he continues. "Slabs for ship building, for example, and coil for the automobile industry. We also do a lot of steel for oil and March 10 www.bus-ex.com 51