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BAT Nigeria April 10 www. bus- ex. com 101 Pomat Peters is a leading Nigerian company reputed for the provision of various world class highly innovative and qualitative outdoor and indoor advertising and promotional media for both the local and international markets. Established over 20 years ago, the company has succeeded in enhancing the face of advertising production through the innovation and invention of several world class products which has greatly added value for the clients and also established the company as a clear leader ahead of other competitors. Pomat Peters the production of all of its brands to these two plants. " Because of the history in Nigeria, the British brand Benson & Hedges has a very strong following and is our biggest by a long way. We also have Pall Mall, Rothmans and Dunhill, as well as another brand, St Moritz by Dunhill which is popular in the south," Hide says. " We do have one product which is manufactured in South Africa, but it's a relatively small part of our portfolio." From the export perspective, the company has developed markets in 14 countries in West Africa, and these now contribute around £ 60 million to the economy through export revenue. Creating and managing an export business in a region of the world where exporting had not previously been easy has been something of a challenge, and this hard- won knowledge and experience is now being put to good use. " Because of the regular nature of our exports, we have been able to compare various ways of building our supply chains across West Africa and when we can, we are in a position to support the development of trade," Hide explains. " The good thing is that any improvements are not specific to tobacco, but can apply to many categories of exports." It has been in the fight against the illegal tobacco trade, however, that BATN has developed the strongest relationships with the Nigerian government. When BATN was formed in 2000 the overwhelming majority of cigarette and tobacco sales in Nigeria were in smuggled and counterfeit products. As part of the MOU, the company agreed to work closely with the government agencies on this, and has been actively cooperating in a number of ways, from identifying counterfeit and genuine products that have been smuggled into the country, to supporting the formulation of ways to eradicate this trade. At the same time, the company has been improving distribution of its portfolio and therefore extending the