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Customer focus: Vilu Reef Beach & Spa Resortthe famous nautilus shell. The style is pure simplicity, and yet there are all the hallmarks of luxury: excellent food and drink is provided through a range of restaurants and bars; a variety of sporting activities are offered along with pampering at the health spa; relaxing boat trips and tours are available every day of the year; and there are evening entertainments for those who are interested. For those who are not, there is an abundance of peace and tranquillity. It is a holiday concept that works extremely well from the business perspective. The resort has consistently been averaging an annual occupancy of some 85 per April 10 www.bus-ex.com 11

cent, and this achievement has earned it the accolade of being the best occupancy-maintained resort in the Maldives for several years running."We also have a large number of repeat clients," Yoosuf continues. "On average more than 15 per cent of our clients have been here more than once, and some have returned to us more than 12 times." These repeat clients are treated as very special at Vilu Reef-on arrival they are made to feel doubly welcome with a floral garland and a special dinner on the beach; and for clients returning more than five times, there are complimentary trips and tours. Visitors generally arrive by seaplane, taking a 35 minute flight from the capital of Male-a trip that sets the scene for the holiday to follow. For as far as the eye can see, there are small palm-covered islands with white sandy beaches and gorgeous coral reefs-and all of this is set into the jewel-like turquoise and pale blue expanse of the Indian Ocean. On landing, the welcome is typically warm and generous. Met by a team of smiling staff, visitors are greeted to the accompaniment of live Boduberu drumming and taken to the Nautilus Bar for check-in. Food is an important part of the holiday experience. The island's main restaurant also goes by the name Nautilus, but there are plenty of other venues for a meal. 12 www.bus-ex.com April 10