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Business ethicscontract" and employees assume that since a bribe has been requested, they have to pay up or lose out.The Bribery Bill in Britain will ensure that more and more businesses pay attention to their risk and exposure. They will need to interact with and support their overseas business partners in a more positive ethical way, taking the benefits from building integrity into those important relationships in a market where trust really does count.Is baksheesh the way forward? Not in the 21st century. So what are the benefits of building an effective anti bribery prevention programme which delivers a return on investment?. Increased brand value and a reputation for integrity and trust. Becoming a contractor of preference and dependability. Building sustainable and ethical supply chains. Ability to more confidently enter new overseas markets and successfully bid for projects . Delivering more from indirect sales channels . Reduced risk of share volatility and shareholder class actions for listed companies. Better employee retention and higher quality recruitment. Reductions in materials and other shrinkage.The implementation of strong business ethics policies and processes, embedded into the DNA of an organisation from board to the front line, is a necessary priority in mitigating what can easily become a terminal illness for businesses and an ongoing slur on the reputation of a country. April 10 www.bus-ex.com 29John Burbidge-King WB, MCMI is founder and CEO of Interchange Solutions, which helps organisations to underpin their reputation through the mitigation of bribery, corruption, fraud, cybercrime and related risk. www.interchange-solutions.co.uk"In a modern corporation, wherever in the world it is situated, business ethics is not an aspirational goal, it is a necessity which builds integrity, reputation and the financial bottom line"